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FOOD STORAGE CONTAINER
Tupperware has become synonymous with food storage containers with airtight lids.
Making its shaky debut in 1946, Tupperware now brings in $1,2 billion a year.
These plastic food storage containers were the invention of Elias Tupper.
While working at Dupont Chemical Company, Tupper purchased leftover pieces of polyethylene slag, a waste product of the oil refining process, purified it and created light-weight, non-breakable containers.
Later, he designed liquid-proof, air-tight lids.
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At first these food storage containers did not catch on with the public.
They were confused on how to operate the lids.
Using direct home marketing techniques, the business started to boom.
Soon everyone was into the Tupperware party craze.
The American women workforce made Tupperware who they really are.
These stay home moms decided that they could become economically independent through from bowls that burped.
"Tupperware ladies" fanned out across the nation's living rooms, selling these food storage containers to their friends and neighbors through home parties.
The Tupperware Empire was built literally bowl by bowl.
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The brains in transforming Tupper product was a lady by the name of Brownie Wise.
This young mother and divorcée living in Detroit stumbled onto the product and in 1951 met with Mr.
Tupper.
She argued that his products should be sold not in stores, but at home parties, where women would demonstrate the revolutionary, unbreakable bowls to their friends and neighbors.
Tupper not only bought her reasoning, he hired her on the spot to head up his entire sales operation.
Wise took women from factories and farms, dressed in white gloves and hats, and armed them with self-assurance and confidence.
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