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National geographic magazine
National Geographic magazine was originally published in 1888 by the National Geographic Society aiming to spread geography related information to the public. National Geographic magazine is renowned for its detailed maps and astounding photography and for years has been kept by many as a cherished asset. Currently, the magazine is translated into over 20 different languages, offering an insight into the living world around us. It is by all means an “all times” magazine with more and more readers joining its circle every day. Those who are intrigued by the mystery of distant past would find myriad of articles on this and other closely related topics. National Geographic magazine is otherwise a wonderful source for imaginary adventures beyond the immediate scope of your knowledge.
This May and June, the Kenya Tourist Board (KTB) is prospected to turn to the National Geographic Magazine to market Kenya’s tourist attractions abroad.
This makes it the second time Kenya markets its attractions through the internationally acclaimed adventure magazine, National Geographic Magazine published in the United States of America.
The KTB's head of public relations, Ms. Rose Kwena, told Business Week that the reason the board selected National Geographic was because it is reputable, well-established and highly influential magazine in American adventure tourism.
The annual event aims to market Kenya in the diverse and demanding market. The partnership with Kenyan based tour operators and is intended to pass on practical experience to travel agents and authorize them to market Kenya.
National Geographic Magazine is internationally acclaimed with high readership rates, translated into several languages with a global readership estimated at 7 million.
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